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Top 100 Most In Demand Jobs
Job Title: SEO Specialist
Sector & Industry: Digital Marketing within the Marketing, Advertising, and Public Relations Industry.
Salary Range: US Salary Range: According to Glassdoor, SEO Specialists in the United States can expect to earn between $45,000 and $85,000 annually, varying by experience, location, and company size.
Keywords: SEO, Search Engine Optimization, Keyword Research, Link-Building, Content Strategy, Analytics, Google Analytics, SERP.
Responsibilities:
- Conduct thorough SEO audits for business websites.
- Research keywords and phrases to guide the content team.
- Optimize website content for search engines, including meta tags and descriptions.
- Collaborate with content creators to ensure SEO best practices are followed.
- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
- Stay up to date with the latest SEO trends, search algorithm updates and changes in the competitive landscape.
- Adjust SEO strategies based on analytic findings.
- Facilitate outreach and link-building initiatives.
- Track, report, and analyze website analytics and PPC campaigns.
Skills & Qualifications:
- Bachelor's degree in Marketing, IT, or related field, or equivalent experience.
- Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Analytics).
- Knowledge of HTML/CSS, WordPress, or other content management systems.
- Understanding of search engine algorithms and ranking methods.
- Experience with data analytics and ability to interpret website metrics.
Primary Jobs to be done
Key Skills & Qualifications
Ideal Personality Traits
Typical Work Context
Personal Traits:
- Analytical and strategic mindset.
- Detail-oriented with critical thinking skills.
- Ability to multitask and manage time efficiently.
- Strong communication and team collaboration skills.
Work Focus: The focus of an SEO Specialist is as follows:
- People: Collaboration with content creators and web developers.
- Product: Improving the website's SEO performance.
- Process: Developing and implementing SEO strategies.
RESUME PLUS TRAITS TO LOOK FOR WHEN HIRING
RESUME PLUS
Core Competency
Core Competency & Score: Analytical Skills, 80% – Analytical skills are needed to interpret data effectively and make informed decisions for SEO strategies.
Work Context
Primary 3P & Score: Process, 70% – A significant portion of this role involves creating and adjusting SEO processes based on analytics and search trends.
Ideal Personality Attribute
Essential Big 5 Trait & Score: Conscientiousness, 90% – SEO specialists must be diligent, meticulous, and capable of thorough and accurate work.
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